In the ever-changing world of digital innovation, partnerships between tech giants create new exciting opportunities. Elympics is set to embark on such a journey with a tech-giant known as Telegram, aiming to bring top-quality web3 gaming to millions all over the world. The promise to merge Telegram’s massive user base with Elympics' gaming expertise, is setting the stage for a new chapter in blockchain gaming. Now, let’s dive deep into the reasons as to why Telegram is a giant with the potential to change the status quo.
Studying the Web3 Giant
Pantera Capital is one of the most known Venture Capital entities in the web3 realm and TON ecosystem is its largest investment to date, highlighting the enormous potential that is slowly being seen. Telegram, already the third largest messaging app only behind Messenger and WeChat, holds a unique position in pursuing web3 development. Unlike Meta (formerly Facebook), which heavily relies on its messaging platform Messenger and personalized ads on Facebook, Telegram prioritizes user privacy by avoiding serving users with any form of personalized ads, meaning there is no revenue from users data being sold to third parties. This high standard of ethics pushes Telegram to find other avenues of capital flows and blockchain integration seems to be the perfect way to monetize the messaging platform while keeping users happy and safe. For Elympics, the partnership with a messaging world giant is an opportunity to tap into a vast, engaged audience that is already accustomed to numerous forms of digital interaction and open to technological innovations, especially those that are fun to use like games.
Telegram's potential to become the largest web3 app and onboard the most real users ever is unprecedented. With its simplified crypto wallet automatically provided to all non-US users, Telegram is positioned to become the largest crypto app, onboarding millions of real users effortlessly. In other words, everyone except for the US citizens has a pre-installed wallet within their Telegram app. The ultimate goal has always been to offer an experience so seamless that users don’t even realize they are using blockchain technology, and the wallet integration is just that. Users don’t feel like they are using this ‘Bitcoin’s technology’, they’re just using the app, sending funds, and playing games, that’s it. This approach will help break down the barriers to entry that have hindered blockchain adoption so far.
The first wave of Web3 gaming struggled with unsustainable Play-to-Earn (P2E) models. Now, the focus has shifted. The key to long-term success lies in making games that are genuinely fun. When players enjoy a game, they invest not just money, but also their other resources like time and attention, leading to better player retention over time. Add on top of these games that people really like to engage with just for the sake of fun, and you have the recipe for success. The TON ecosystem is already showing this shift, achieving user engagement far beyond what Axie Infinity did at its peak, and there is still a lot of time to gain attention as the bull market still lasts.
In Q2 2024, the TON blockchain ecosystem dominated Web3 gaming. From the fair launch of $NOT, which opened at over $1 billion without any help from the venture capital, to the Hamster Kombat game gaining 140 million users in just 77 days, TON hits new milestones almost weekly. These successes highlight the power of combining fun gameplay with blockchain technology and build the strong foundation with vast userbase for Elympics to prove what it means to build quality games.
Social gaming also plays a crucial role in the ongoing transformation. Historically, platforms like Discord have shown that 95% of their users engage in some form of gaming. Similarly, Zynga's Farmville on Facebook reached 10 million monthly active users within just two months, and WeChat's mini-apps saw over 7,000 mini-games registered within a year of their introduction in 2017. TON leverages this social aspect to not only repeat the success of WeChat and Facebook, but become the single greatest web3 gaming platform that is a go-to place for anyone willing to spend time on casual games or competitive titles where one can earn both respect by climbing the leaderboard, and rewards, by becoming the best.
To make things even more interesting, the TON blockchain plans to distribute 30 million $TON in community rewards to attract new users and support various investments and grants for native dApps across TON under its incentives program. This strategy has already shown remarkable success in the past as in Q1 2022, TON’s Telegram developer community had roughly 2,200 users, by Q4 2023, this number rose to 13,500, and as of June 2024, it nearly doubled to 36,500. On top of this, incentivized referrals have significantly driven the strong growth in social metrics for TON gaming apps by bringing even more active users who are here to stay. To conclude this part, one may say that while genres like clicker games may lack long-term retention and monetization value, their success lays the groundwork for more robust and engaging games that are already being developed.
Pioneering the Future of Web3 Gaming with Elympics
Hundreds of millions of users are now playing TON games, investing incredible amounts of money into the ecosystem, and spending quality time while honing their skills. Telegram potentially holds the largest database of Web2.5 users, becoming a primary distribution channel for major crypto markets and the shortest way to onboard them to the world of web3. That said, many individual developers are likely to continue seeing Telegram as a top-of-funnel user acquisition channel, creating a vibrant ecosystem for Web3 gaming and with time, they will shift to using more robust platforms for creating games like Elympics.
The second half of 2024 will be crucial for TON gaming as after an initial user surge that established a solid foundation for the ecosystem, the focus now shifts to retention and lifetime value. This is where Elympics steps in, promising to bring the best new generation of TON games to the forefront and rekindle the emotions brought by the first games on Telegram. Elympics aims to win the hearts of the community by focusing on creating fun, engaging, and sustainable gaming experiences with money competitions at its core.
The partnership between Elympics and Telegram is set to revolutionize Web3 gaming. By combining Telegram’s massive user base with innovative blockchain technology, Elympics aims to make blockchain gaming accessible and fun for millions. This collaboration promises to set new standards in the gaming industry, driving adoption and creating exciting new opportunities for both gamers and developers alike.
As we look to the future, the potential for growth is enormous. The combination of a robust blockchain platform, a vast and engaged user base, and innovative game development creates a perfect storm for success. Elympics is ready to lead this charge, bringing the best new generation of TON apps and games to the forefront.
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